CAPI

CAPI

We have a team of field experts who are equipped with hand-held devices like tablets and mobiles for gathering interview responses electronically. These devices have routed pre-programmed instructions that enable development of custom flow of questionnaire with skip and logic checks such that your data is reliable and complete. Automated skip checks ensure consistency in questionnaires while logic checks eliminate entry time errors.

While technology ensures reliability and accuracy of data, human intervention ensures its correctness and consistency in CAPI. With the involvement of our field experts in the CAPI interview processes, respondents have high degree of trust in the process. Moreover, they ensure that all questionnaire inaccuracies are eliminated and data is made available to main server in the real time to deliver instant insights.